09/12/2004

Stupid me today

How can I be so absent-minded today! I was running the the bath water and the telephone was ringing so I went to answer the call. It was from my mom. She complained a lot that I didn't go back to my hometown for a long time--maybe more than one month--obvously she was not good at maths. I just went back and spent my 22 bithday party with them on November 27th! Anyways I did know she missed me a lot:)We kept on talking for half an hour. Suddenly I saw the water flowed out of the bathroom and screamed, My mom totally got scared. So I cut off the call and ran into the bathroom. anyways it took me more than half an hour to dry the floor......
After taking my shower I walked around my room with my hair wet through, thought of feed my cat some food but it was out. I was shocked when I began to dry my hair by the hair drier. I really had no idea what was wrong with it:(....Okay anyways I can just use a towel instead.
Then I sat down and swicthed on my laptop beginning reading something and blogging on net. I was waiting for a call from my professor as he told me he wanted to discuss something on my term paper with me. But the call didn't come. I waited for almost two hours and decided to give him a call instead. when I picked up the phone i almost got faint.....how stupid I was.... I thought i'd cut off the call just now but i didn't...that was very bad. but the worse was I found out my cell phone was switched off itself because it ran out of power.....
When I finally called my professor up. He asked me what was wrong with me. He called me this afternoon at about 3 pm (the time my mom called me up-_-!!!!)thinking of asking me to go to the dept office to meet him but couldn't get through. he tried several times this afternoon but the line was always busy. And my cell phone was switched off....I really got nothing to say...:(


anyways.. i am about to go for my dinner now it is almost 8:00 pm here.

Maletzke's Model of the Mass Media: an introduction

This model of the mass media by the German academic Maletzke looks at first sight as if it might be a map of the Berlin underground. Don't be put off by its apparent complexity, though. Take the time to examine the whole model and take a careful look at the elements Maletzke lists. Although it may seem very complicated, you should immediately recognise some elements common to most general communication models, namely Communicator (C), Message (M), Medium and Receiver (R).

Although Maletzke's Model (1963) is perhaps now a little dated, you will probably find that, together with Berlo's S-M-C-R Model, this is one of the most useful general models to guide you through the various stages of developing practical work, even if you don't think of your artefact as belonging to the 'mass media'.
8malc.gif
It is a particularly useful model in outlining the gatekeeping process at the Communicator 'end' of the process.

As you complete practical work, it's worth taking out some time to reflect on the choices you have made and to consider to what extent they have been determined by the factors Maletzke lists.

It's of some interest to note that Maletzke's model comprises four major elements, whereas the Lasswell Formula, which underlies many communication models, comprises five. Maletzke argues that the 'with what effect?' component of Lasswell's model properly belongs to sociological and psychological study of the receiver and should therefore not be introduced as a fifth component. He mentions in passing that other commentators have introduced a variety of different elements, for example:

Braddock has seven: 'Who says what to whom under what circumstances through what medium and with what effect? (Braddock, through further segmentation, eventually arrives at 84)
McLuhan has seven: source of information, the sensing process, sending, the flight of information or transportation of information, receiving, decision-making, the action
Gerbner differentiates between ten: (1)Someone (2)perceives an (3)event and (4)reacts in a (5)situation thorugh some (6)means to make available (7)materials in some (8)form and (9)context conveying (10)content of some consequence.
Maletzke insists that only four major categories are sufficient.

Chinese New Year Cakes

I've been doing reading on my study for several hours after finishing my classes so far.
I suppose my blog looks very boring now.lol.
Okay I am posting a new recipe for today, also one kind of Chinese food. to be specific, Chinese traditional dessert :Chinese New Year Cakes (Nian Gao).
(This sweet, cake-like Nian Gao has a slightly sticky texture or bite to it. This is a good recipe if you don’t like standing over the stove worrying about the steamer boiling dry, if you don’t want to pan fry lots of pieces, or if you want to share with non-Asians who might be used to a more cake-like cake. )

Ingredients:

16 oz. Mochiko sweet rice flour
One stick of butter or 3/4 cup of vegetable oil
3 eggs
2 1/2 cups milk
1 to 1 3/4 cup sugar--depending on if you like it sweeter
1 Tbl baking soda
One can of red azuki beans
shiruko2.jpgDirections:
1. Mix everything but the beans with an electric mixer at medium speed for 2 minutes. Beat for 2 more minutes at high speed.
2. Sprinkle Mochiko flour over a 9"x13" baking dish that has been oiled or sprayed with Pam
3. Spread half of the batter on the bottom of the baking pan
4. Spread the red azuki beans (you can mix some batter into the beans if they are too thick to spread)
5. Spread the other half of the batter over the red azuki beans
6. Bake in oven at 350 degrees for 40 to 50 minutes